It was a scary good time at Madame Tussauds New York wax museum, as musician [lastfm]Ozzy Osbourne [/lastfm] posed as a wax sculpture of himself in a hidden camera prank video. The viral production is in promotion of Osbourne’s forthcoming album “Scream,” available June 22, the same day in history as 1918’s Hammond Circus Train Wreck. Coincidence? Read on to find out.
Yeah it’s just a coincidence about the circus folk.
Here’s the breakdown:
- Ozzy introduces the video shouting “I’m here to scare the sh-t out of my fans!”
- It is the kind of swearing that a community college teacher would do to seem hip and “with it.”
- video kind of amounts to Osbourne spooking young girls like he is a creepy old one man haunted house
- Can imagine the pitch meeting for this campaign:
CREATIVE#1: The song is called “Let Me Hear You Scream,” the album is called “Scream,” so let’s get a bunch of people to–wait for it: “scream” on camera.
CREATIVE#2: We can’t afford that kind of lavish advertising. How can we afford to pay for such contemporary marketing strategies?
CREATIVE #1: Easy, we just make the old fool do it for us. It’s like a make your own omelet bar. Let the musician hock his own product through the most popular, cutting edge medium around: hidden camera pranks.