It’s looks like The “Fitchuation” will be hitting the clearance shelf.
In a bizarre twist of fate (or is it sweet justice?), Abercrombie & Fitch Co. has gone from retail to recall. They’ve had it up to here with a certain ab-obsessed reality star flashing their brand all over Jersey and beyond. Upon MTV taking their hit television show overseas to Italy, the teen apparel retailer has issued a statement, making a simple request:
“Michael Sorrentino, AKA The Situation, listen up – take this large sum of money and never, ever wear our clothing again.”
Or something like that.
Abercrombie & Fitch released a statement late Tuesday, titled “A Win-Win Situation“:
“We are deeply concerned that Mr. Sorrentino’s association with our brand could cause significant damage to our image. We understand that the show is for entertainment purposes, but believe this association is contrary to the aspirational nature of our brand, and may be distressing to many of our fans. We have also extended this offer to other members of the cast, and are urgently waiting a response.”
How much does it cost to force Mr. Sorrentino and pals to wear an alternate brand? They won’t say, but we figure it must be significant. After all, these pillars of Jersey society aren’t strangers to endorsements (diet pills, pistachios, safe sex).
It just so happens this sponsorship prefers their apparel worn by somebody who spends less time pulling a shirt up around his neck.
Currently, MTV is airing the fourth season of the Jersey Shore after finishing up a hijink-riddled holiday in Florence, Italy.
[Source: Wall Street Journal]