23-year-old Freshly Laid Off Female Social Media Manager The Brains Behind ‘Binders Full Of Women’ Meme
There are a few things we learned the other night from the second Presidential debate. The first was that apparently Mitt Romney has handled “binders full of women” in order to give women high-profile gigs while also giving them the opportunity to go home and cook dinner for their families. How nice.
The second is that with super fast fingers and a freshly unemployed young mind, anyone can profit from a spitfire internet meme.
Or at least that was the case with 23-year-old Veronica De Souza from Brooklyn. Like so many other sob stories in this wretched economy, De Souza had been laid off that day from her social media manager gig, was listening to the debate and knew, like many Twittering away their snarky comments, that Romney’s specific terminology was oh-so-memeworthy. Although she tried to make a debate drinking game and other internet parodies, Binders was the first one to stick.
So De Souza created BindersFullOfWomen.Tumblr.Com. Not entirely sure if they are linked to her, but three Twitter accounts @BindersofWomen, @Romneys_Binder and @RomneyBinders were also started. After staying up until 3am the next morning, creating meme pictures and scheduling ones that other people had also made, De Souza was offered several jobs.
“This insane thing that happened overnight might actually save my life right now, so I’m keeping my fingers crossed,” she said in an interview with the Wall Street Journal. “I haven’t actually had time to put my resume together.”
There are no reports whether Romney has put De Souza in his binder yet, but with her whipsmart web aptitude the politician would be smart to bring her on to get his name buzzin’ with all the seapunks and Ryan Gosling groupies recycling pictures of the hot young star in glasses.
–Nadia Noir, CBS Radio Los Angeles