UCLA vs. USC. One of the biggest football rivalries in the Universe. Alien sports teams on the planet Xenon can’t compete with the amount of haterade that goes into our less-than-friendly local competition.

People have gone some crazy trying to find anything to start a fight with that apparently a picture of a UCLA dorm room lit up with the profanity “F**k USC” surfaced on the internet.

TMZ picked it up and went viral–as something that happened like last night.

But that clever prank is apparently something from 1977–over four decades ago–says LAist. The blog did a little research, pulling a quote from a 2006 Daily Bruin article that goes into detail about the viral prank:

“In a similar display of Bruin pride and support for UCLA’s basketball team, Tilles and fellow 1977 UCLA graduate Matt Natalizio helped organize an effort to let fans in Pauley Pavilion know what they thought of the visiting basketball team.“F**k ’SC” was spelled in the lights of Sproul Hall and was easily visible from Pauley Pavilion, Natalizio said.”

“The lights are like a grid and we figured out whose light needed to be on and whose needed to be off if we wanted to spell something,” he said.”

All of this is alleged. USC would like to think that UCLA are a bunch of little liars, especially the Bruins who are high-fiving themselves for the prank.

The coolest prank we’ve seen at UCLA was when we were students there and someone made a giant grid of hundreds of pieces of buttered toast outside.

Where there’s toast, there’s usually bacon.

See the picture at TMZ here.

–Nadia Noir, CBS Radio Los Angeles