“I hate business people,” Kanye West said in his recent on-stage rant in London. He surmised that particular thought with, “How much shampoo can you sell with your face on it and s***?”
It’s amusing, of course, when you consider that Kanye is romantically entangled with the master of monetizing every breathing moment of her own life, but what can he say? Old habits die hard. Kanye will always pop up every so often with a late-night Twitter rant that makes you want to bust out the Pop Secret and just refresh refresh refresh. The guy who co-wrote a song called “H.A.M.” is kind of expected to go H.A.M. and this is one particular region where ‘Ye goes H.A.M. like no one else. Google “Kanye West rant” and there are literally 5 million results.
Other recent rock star ranters, however, haven’t gone quite so H.A.M. as Moz and ‘Ye, staying on point with clear targets a la Bieber. And make no mistake, there have been plenty of examples as of late. In the last month, there’s clearly been something in the water they give celebrities in their fancy free gifting suites. The frequency with which big artists have ranted recently – mostly on-stage – has to be unparalleled, at least since the advent of YouTube and social media. In a pre-Internet or even pre-YouTube era, would the whole wide world have known about all these rants? Not unless their everyday reading material includes music reviews from local newspapers from around the world. Moreover, many of these rants wouldn’t have even existed without social media.