No one expected Black Sabbath to resurrect from the depths of their retirement and hit #1. Especially not fuzzy frontman Ozzy Osbourne. But their marketing plan of inundating us for months, day and night, with news both personal and professional worked to catapult 13 to debut at #1 in key countries. Shocking considering their last album with Osbourne was in 1978.
Osbourne told Sky New (via AntiMusic) that he “can’t believe it.”
“We were number one all over the place: America, England, Germany, New Zealand, Canada…it’s amazing. I don’t know what suddenly turned this around. We were all in shock here.”
“It’s been in the cards for many years but for some reason or another it’s never materialized,” said Osbourne about the late-blooming #1 album. “I’ve been doing my solo stuff and they’ve been doing whatever they’ve been doing. I knew in the back of my mind that one day I wanted to do this. But it’s probably the best thing that ever happened to us, to break up all them years ago. This proves that we had something going for us.”
–Nadia Noir, CBS Radio Los Angeles