IRVINE (AP) — Irvine-based Taco Bell says it’s expanding its small test of waffle tacos, as it prepares to take its breakfast menu national sometime next year.
The fast-food chain says the waffle taco, which includes scrambled eggs, sausage and a side of syrup, was the top seller during breakfast hours at the five Southern California restaurants where they were tested earlier this year. Now the company wants to see how it would fare on a bigger scale; the waffle tacos and a full breakfast menu will be expanded to about 100 restaurants in Fresno, Calif., Omaha, Neb. and Chattanooga, Tenn. starting Thursday.
Brian Niccol, chief marketing officer for Taco Bell, said the idea is partly to get a better sense of how well restaurants will be able to handle the added operational pressure from the waffle tacos.
“You only get one shot when you go with big items,” he said.
Taco Bell already offers breakfast at about 850 locations in 10 Western states, and has been tinkering with new items such as the waffle taco before rolling it out to its 6,000 U.S. locations. Also being tested in the additional locations starting Thursday are a yogurt parfait and oatmeal.