SAN FRANCISCO (AP) — Apple unveiled a new, thinner, lighter tablet called the “iPad Air” along with a slew of new Macs ahead of the holiday shopping season.
The company also said that its latest computer operating system, Mavericks, is available free of charge.
The Cupertino, Calif. company made the announcements Tuesday at an event in San Francisco. The iPad Air weighs 1 pound, compared with 1.4 pounds for the previous version. Applemarketing chief Phil Schiller called the tablet a “screaming fast iPad.” He said it is eight times faster than the original iPad that came out in 2010.
The iPad Air will go on sale Nov. 1 and start at $499, while the iPad 2 will continue selling at $399.
A new, 13-inch MacBook Pro with Retina display is thinner and lighter, Schiller said, adding that the laptop has up to 9 hours of battery life, enough to “watch the entire trilogy of ‘The Black Knight’ on one charge.” The notebook’s new price is lower: $1,299, compared with $1,499 for the previous version.
A larger MacBook Pro, with a 15-inch monitor and 256 gigabytes of storage starts at $1,999, compared with $2,199 for the previous version.